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Sponsorship Opportunities

Behind every winning team are great partners and sponsors

From the hills of Sunbright, Tennessee, to the high banks of Daytona. Medusa Motorsports is a new force in American road racing. We aren't just participating; we are competing to disrupt the grid.

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Medusa Motorsports Will Make an Impact For Your Brand On and Off The Track

Medusa Motorsports offers brands a powerful sponsorship platform built on the compelling narratives of Formula Racing where talent, ambition, resilience, and innovation intersect. These highly competitive categories provide an authentic environment for storytelling that resonates with modern, digitally driven audiences, allowing partners to align with stories of growth and performance on a global stage. By integrating motorsport passion with strategic content and digital storytelling, sponsors can build meaningful, long-term relationships that deliver measurable brand impact both on and off the track.

Sponsorship Opportunities That Turn Motorsport Performance into Powerful Brand Stories

Partnering with Medusa Motorsports gives brands access to a fully adaptable marketing platform built around performance, storytelling, and visibility. We work hand-in-hand with your team to create a bespoke partnership strategy aligned with your objectives—whether that’s increasing brand awareness, activating products, generating leads, or combining multiple initiatives within a defined budget. From strategic logo integration and digital content activation to hospitality experiences, product displays, and full car branding, every element can be tailored to how you want your brand to be seen.

Our goal is simple: deliver a partnership that works for your business and amplifies your message on and off the track.

The Premier Stage

The IMSA Michelin Pilot Challenge is the battleground for the world's best manufacturers.

  • Reach: Televised coverage on NBC and Peacock.
  • Events: 10 rounds at iconic venues including Daytona, Sebring, Watkins Glen, and Road Atlanta.
  • Audience: An affluent, tech-savvy demographic with high brand loyalty.
  • Duration: Endurance format races (2 to 4 hours) offering maximum screen time and exposure.

Sponsorship Opportunities Include

Sponsorship Benefits for Races

Prime Placement: Your logo and branding will be prominently displayed on the race car, ensuring high visibility in race coverage, including TV broadcasts, social media, and event photography.
Now Available

FAN ENGAGEMENT

Fan Interaction: Engage with fans through exclusive meet-and-greet sessions with Athan creating memorable experiences and fostering brand loyalty.

Hospitality and Networking

Networking Opportunities: Connect with other sponsors, industry leaders, and influencers during the race weekend, fostering valuable business relationships and potential collaborations.

Sponsor Engagement with Pre-Race Week Events

Race Weeks Sponsorships offers a unique opportunity to leverage the excitement of motorsport by hosting a series of in-market events featuring the race cars with your brand. These events are designed to maximize engagement and brand visibility in the local market. By showcasing the car at various high-traffic locations and community events, your brand can directly interact with potential customers and create memorable brand experiences. These pre-race activities not only build anticipation for the main event but also provide your company with valuable exposure and the chance to connect with the community in a dynamic and impactful way.

Maximize Your Brand’s Impact

Race weekends offer unparalleled opportunities for companies to elevate their brand visibility and engagement in multiple markets. This high-profile event attracts a diverse and passionate audience, providing a dynamic platform for your brand to shine. With extensive media coverage, both locally and nationally, your brand will benefit from significant exposure across multiple channels. The race weekend also offers unique in-market events, allowing for direct interaction with motorsport enthusiasts and potential customers.

Comprehensive Media Coverage

Pre-Race and Post-Race Coverage: Benefit from extensive media coverage before, during, and after the race, including interviews, behind-the-scenes content, and race analysis. Social Media Amplification: Leverage the power of social media with dedicated posts, live updates, and interactive content reaching a broader audience and driving engagement. Branded Content Creation: Utilize the race week to create branded content, such as promotional videos, driver interviews, and interactive fan experiences, which can be shared across various media platforms to enhance brand storytelling and engagement.

More Than Just Stickers

Take Advantage of An Opportunity To Get Your Brand In Front of Millions of Fans

Have Your Logo On Our Car in Victory Lane

Sponsoring a racecar in the IMSA Michelin Pilot Challenge series presents a dynamic branding opportunity for companies looking to gain visibility in North American motorsports. Teams in the series compete at high-profile events across the IMSA season, where sponsor logos and decals placed on the car’s bodywork, bumpers, fenders, and other approved locations are prominently seen by fans at the track and through media coverage. In addition to car livery placement, sponsorship often includes exposure on team transporters, crew apparel, and in IMSA marketing materials, all subject to IMSA’s branding guidelines and approval. Working directly with a team, sponsors can tailor packages that include varying sticker sizes and placements—from primary positions on the hood and doors to secondary areas on the rear quarter panels—offering scalable engagement based on investment level.

Outfit the Driver and Crew

Sponsor branding extends beyond the racecar itself to include prominent placement on driver and crew uniforms, creating additional high-value exposure throughout every race weekend. Logos displayed on driving suits, helmets, team shirts, and pit crew apparel are visible during on-track action, pit stops, podium celebrations, and media interviews, ensuring consistent brand recognition in both live and broadcast coverage. This uniform branding reinforces sponsor visibility in behind-the-scenes content, social media, and fan interactions, delivering continuous exposure even when the car is off the track.

GOLD PARTNER

TIER 1:

THE TITLE PARTNER

Primary Livery Branding

(Hood, Doors, Rear Wing)

Team Naming Rights

"[Brand Name] Medusa Motorsports").

VIP Hospitality For 20 Guests At 4 Major Races.

Various Driver Appearances

TIER 1:

THE TITLE PARTNER

Primary Livery Branding

(Hood, Doors, Rear Wing)

Team Naming Rights

"[Brand Name] Medusa Motorsports").

VIP Hospitality For 20 Guests At 4 Major Races.

Various Driver Appearances

SILVER PARTNER

TIER 2:

ASSOCIATE PARTNER

Significant Branding

(Bumper, Roof, Quarter Panel)

VIP Hospitality for 10 Guests At 2 Races

Social Media Posts Content Series.

Website Sponsorship and Mentions

TIER 2:

ASSOCIATE PARTNER

Significant Branding

(Bumper, Roof, Quarter Panel)

VIP Hospitality for 10 Guests At 2 Races

Social Media Posts Content Series.

Website Sponsorship and Mentions

BRONZE PARTNER

TIER 3:

TECHNICAL PARTNER

Logo placement

(Rockers and Mirrors)

Paddock Access Passes

Social Media Posts Content Series.

Website Sponsorship and Mentions

TIER 3:

TECHNICAL PARTNER

Logo placement

(Rockers and Mirrors)

Paddock Access Passes

Social Media Posts Content Series.

Website Sponsorship and Mentions

We bring your clients into the heart of the action.

The Grid Walk:

Experience the action up close,  walk the track minutes before the green flag drops.

Pit Box Access:

Listen in on the actual drivers and crew to team strategy
live over headsets during the race

Hot Laps:

Potential opportunities for
clients to ride in the Team car on test days

B2B Networking

Opportunities to gain access to other industry leaders  in the
IMSA Paddock 

IMSA VIEWERSHIP

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Nationally Televised Events Every Year

Getting exposure in The United States, coast to coast

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Countries on 6 Continents

Global exposure in over 150 countries on six continents

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Average Viewership

Nearly 800,000 unique viewers every year across various platforms

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Online Views

With media streaming across online platforms worldwide

Access Your Target Market Stats

Loyalty:

IMSA fans are 82% more likely to buy sponsor products as they connect with them

Demographics:

68% of Viewers are Homeowners, With $100k+ Average Household Income

Engagement:

Multi-generational fanbase, from Gen-Z sim racers to established automotive enthusiasts

JOIN THE HUNT

Let's discuss how medusa Motorsports can accelerate your brand on 2026. contact brandon Graham, Team principal

Contact@MedusaMotorsports.com  463.224.5642

The IMSA Michelin Pilot Challenge.

We combine Appalachian grit with world-class engineering in North America's premier endurance series

We are a woman owned, Veteran operated, Tennessee Roots, Race Team with Global Ambition, Based in Sunbright, TN. We represent the heart of the volunteer state. and are centrally located near the rapid growth hubs of Knoxville and Nashville, and within a day's drive of major IMSA circuits. At Medusa, we are known for hard work, precision, and a refusal to yield. We bring a unique "homegrown" narrative that resonates with American consumers and brands.